32Red is a well-respected British online casino brand that is also offering its services outside the UK for a few years now. The company was founded in 2002, holds a license in a number of jurisdictions and its main operation is based out of Gibraltar. Its progress has been remarkable, especially in the last five years, and is currently considered one of the leading online casino operators, especially in the UK. 2017 was a milestone year for 32Red as the company was acquired by Kindred Group, owner also of Unibet, one of the industry’s most known brands. Since its creation, 32Red has been awarded with multiple honours. Casinomeister, a certified Arbitrator in the UK and EU is among the recognized institutions that repeatedly recognised 32Red’s excellent work, and that was further confirmed by the “Best Casino of the Decade” award. At the moment 32Red counts over 350 casino games that are offered mainly by Microgaming. There are also games from smaller studios such as Just For The Win, Big Time Gaming and Triple Edge Studios that nicely complement the games portfolio.
Its Live Casino is powered entirely by Evolution Gaming, the evidently leading Live Casino provider in the industry. Evolution has won consecutive Awards in the live gaming area and is considered – without a doubt – the best choice for online casinos. Besides casino games, 32Red also offers other products, like sports betting, online poker and bingo.Play now at 32Red >>
Licence and certificates
32Red Limited operates completely legally in the United Kingdom, after applying for a licence by the UK Gambling Commission. The company’s games and operation are regulated by Gibraltar’s Gambling Commission which makes its presence compliant in all regions. Both gaming commissions mentioned above (UK and Gibraltar) are famous in the gaming world for the strict due diligence they perform on operators especially when it comes to integrity, the ability of the casino to respond to data privacy and monetary requirements. The 32Red casino website is also certified by eCOGRA, an independent and well respected auditor that performs several security checks, on a monthly basis, on the Random Number Generators (RNG) and the pay-out percentages. With regards to data security, an SSL certificate is used to encrypt all data that is exchanged between the player and the webpage.
GamCare, Gambling Therapy, Gamblers Anonymous, Gamanon and The Samaritans are among the organisations that 32Red works closely with in the UK to ensure that the group is compliant with the Responsible Gaming policies. There are increasing concerns these days, raised mainly by the European Union and the Governments, with regards to the ability of online casinos to offer a good protection framework for addicted players. 32Red is at the forefront of this fight by collaborating with all the reputable institutions that are active in the British Isles.
In 2017 the company was acquired by the Kindred Group. The Kindred Group, formerly known as Unibet Group, is a strong group of investors that has a share or owns fully several other well-known brands in the iGaming industry. These include names such as Unibet, Bingo.com, Bohemia Casino, Casinohuone, iGame, MariaCasino, Vlad Casino and Roxy Palace. The corporate deal for the acquisition was signed at £175.6 million GBP and it also included the acquisition of Roxy Palace and some other, smaller, Microgaming-powered casinos. Many of these websites have been created to target specific countries, like Vlad Casino (targeting Romania), while others operate at an international level. On a negative note, we need to mention that the group had to pay a £2 million GBP fine in 2018 for failing to stop a problematic gambler from losing almost £800,000, while his net income could not justify such wagering amounts.Play now at 32Red >>
Online casino at 32Red
32Red’s management selected the Microgaming platform to power their casino, a choice that is not surprising since both groups are based out of Sweden and Scandinavia is the core market where Microgaming’s titles are already very popular. At the moment we can count approximately 350 casino games from all games niches: Slots, jackpot slots, table games and live tables. Microgaming has designed some of the most popular slots in the market and we definitely recognized titles like Immortal Romance, Jurassic World, Tomb Raider, Thunderstruck II and Avalon II. Certain Studios collaborate with Microgaming on the 32Red casino offering so that players can also enjoy games by Big Time Gaming (e.g the Bonanza slot, one of the most popular games of 2017 due to its endless pay lines and new mechanics). Just for the Win is another premium games designer from Sweden, which is behind some flashy creations like the brand new Icy Gems and Reel Talent slots. Slinghots Studios and Triple Edge Studios are also present on the 32Red platform, featuring titles like Cash of Kingdoms and Wicked Tales: Dark Red.
Table games play a prominent role in the success of the brand as there are more than 60 titles available at any time. These are mostly variations of Roulette, Blackjack and Poker which can be found on the homepage and include classics of the online casino world: Multi Wheel Roulette, Vegas Strip Blackjack or Deuces Wild and Jacks or Better in casino poker. Apart from the Big Three (Roulette, blackjack and poker) there is Baccarat available for its fans, along with other table games that are not very common. Three Wheeler, Craps and Red Dog are those that we enjoyed the most while performing our review of 32Red. Navigation through the games is fairly easy as the amount of titles is not overwhelming but we would love to see filters added on the main page so that we can speed up the process of spotting our favourite games. At the moment the only available filters are “Most Popular”, “Alphabetical” and “Newest” which is still ok but when ranked among the top casinos in the world the expectation for quicker navigation becomes of vital importance. In any case, there is also a search field which of course helps those who know what they would enjoy playing. We really appreciated however that there is a Games Directory that is easily accessible and in there players can check the rules of every single game.
At the first part of our review we were very happy with the overall experience. We understand why 32Red is so popular and why Kindred paid that amount of money to acquire its product. Adding more games from other reputable providers would definitely help with players that enjoy playing at casinos with Net Ent and Playtech titles. We should not complain though… 400+ games isn’t little either.Play now at 32Red >>
Live Casino at 32Red
Live Casino at 32Red is provided exclusively by Evolution Gaming, the leading supplier in Live casino that has won several Live Casino Operator of the Year EGR Awards. Almost 70 live tables are offered at the moment, all of them of the highest quality both in terms of graphics and sound. They are split into six separate lobbies each one featuring Roulette, Blackjack, Baccarat, Caribbean Stud Poker, 3 Card Poker and Casino Hold’em.
At the Live Roulette lobby there is a total of 10 tables where the Immersive Roulette stands out clearly. We have mentioned in almost every review on licensedtoplay.co.uk that this is probably the most popular Live Casino game of all times, especially after winning the Game of the Year award in 2017. It is unfortunate that Evolution’s Lightning Roulette, the 2018’s Game of the Year, is not included at the moment. However, the various Live Roulette versions featured, such as Double Ball Roulette, the Speed and the French Gold Roulette should be more than enough.
32Red Live Blackjack lobby also includes a nice variety of games. During our review we counted 20 of those, with some innovative variations of BJ among them. European Blackjack Re-deal and Multi Hand Blackjack are in our opinion the most interesting of those. 32Red also offers Squeeze Baccarat, a very popular game among high rollers in Las Vegas and Macau. The Dream Catcher is also for this extra element of luck while VIP tables on both Roulette and Blackjack were created for those high-stake players that would want to take their game to the next level.Play now at 32Red >>
32Red Casino Jackpots
Jackpot slots are always very popular among casino players thanks to their prizes that can at times reach millions of pounds. At the moment, 32Red is home to 15 of those jackpot slots and the flagship is no other than Microgaming’s, all-time top title, Mega Moolah. This Jackpot game is widely regarded as the King of Jackpots thanks to the huge pay-outs that occur on it pretty often. During 2018 alone, two players won almost 20 million each and they both made it into the Guinness Book of World Records. Mega Moolah ISIS, the Egyptian-themed version of the game, is also available at 32Red it shares the same progressive Jackpot with the original slot. 32Red can display a good history of Jackpot winners, including two lucky winners who became millionaires in the past on the King Cachalot and Major Millions slots respectively.
We can’t ignore also the Progressive Video Poker games that are also included in it e.g Jackpot Deuces, a game where players can win the Jackpot if they hit the Diamond Royal Flush. We noticed however that there are no real-time feeds of each Jackpot’s amount at the time, which means that each game needs to be loaded separately in order to observe the amounts that are up for grabs. Other than that, the 32Red jackpot games collection is satisfactory, with Microgaming starring once again in an online casino.Play now at 32Red >>
Sports betting at 32Red
Sports betting fans won’t be disappointed here. 100,000 events are offered on a daily basis on 32Red Sports, available for both Live and Pre-Game betting. The company has invested significantly in receiving the attention of sports fans by sponsoring some famous football teams like Glasgow Rangers and Leeds United while in the past its brand was also associated to Aston Villa and Swansea FC.
Sports betting is at its best here. A wide range of leagues and events are offered on sports like Football, Basketball, Tennis, Formula 1, Darts, Chess or even WWE Wrestling. Special betting on TV shows or political events are also available, customized for the markets that the group has targeted. However, it is the Horse Racing panel that we consider as the most impressive aspect of that bookmaker. A variety of special bets, ante post betting and much more are always available in an offer that we can compare to that of bet365 and Paddy Power. 32Red invested heavily in the Horse Racing market and opted in to become the Authorised Betting Partner of British Racing. Therefore it sponsors more than 500 races throughout the year.
Besides the Cash-Out feature, which is currently an industry standard and will allow players to close a bet before the end of an event, we noticed that 32Red sports will also offer Asian Handicap on most events, something that many UK focused bookmakers have recently removed. The website’s layout might seem basic at first, but it includes all those functions that a punter will need. Live Streaming is also available something that many customers consider important these days. Apart from the above, 32Red offers include enhanced combo odds in football and also a Profit Boost option, which gives punters the chance to boost their winnings of certain bets of value up to £100.Play now at 32Red >>
32Red Other Games (Bingo – Poker)
32Red can be very proud of their bingo and poker offering. Since the company aims for success in the UK market, it is of utmost importance that both the games that we mentioned before are top notch. Bingo is offered via a vast variety of rooms and tournaments that are ready to start almost immediately after one joins them. Including the all-new, but already super popular, Rainbow Room. And of course, like all big bingo rooms in the UK, there is a chat room that is extremely active and where players can chat each other during the game. If you like Bingo Jackpots, there is a wide range of progressive, fixed and multi-level Jackpots that so far are players’ favourites.
Online Poker is offered on a separate section and it is also provided by Microgaming, by Microgaming’s Poker Network (a.k.a MPN Network) that currently ranks in the top – 5 networks of the world based on its player liquidity. Players can choose if the want to use the browser version or download the Prima Poker Software from the prominent links on 32Red poker website. All sorts of games are available, from Texas Hold’em and Omaha to the less popular like Stud, Razz and Draw Poker. There are qualifiers to big offline events that are supported by MPN’s tournaments worldwide and to support this 32Red will allow you to join the rakeback program that can reach a mere 30% of return on the rake that you have generated.Play now at 32Red >>
There is a team at 32Red casino whose exclusive task is to offer the best value for their players, new and existing ones. The team is doing a fantastic job when it comes to promotions regardless if these are welcome bonuses or regular promotions for existing customers. As a new customer on 32Red Casino, players can initially claim a free No Deposit Bonus* of £10. Upon the first deposit, players can get a £32 bonus* for every £10 they deposit up to a total of £160. For example, if they deposit £20 they will receive a welcome bonus* of £64 but if they deposit £30, a bonus* of £96 will be credited. In other words, the welcome promotion is basically a structured 320% bonus* of up to £160. We need to note here that only deposits made with Debit/Credit cards and PayPal are eligible for the specific welcome bonus*.
* T&Cs apply. New accounts only. Max. withdrawal £100. 50x wagering, game contributions vary, max stake applies. 7 day expiry.
Regular casino promotions are a big thing for 32Red. There are daily rewards, bonuses* and / or free* spins. The loyalty program of 32Red casino is a very pleasant surprise. It is called Red Ruby Awards and players can collect Red Rubies (Cashback points as most casinos refer to them as) which can then be exchanged for real money, as soon as the necessary amount has been reached. Players that reach the highest tier of Ruby points will be invited to the Club Rouge, the VIP Club of 32Red where special privileges and gifts are awarded on a regular basis. Lastly, we can’t skip mentioning the leader board on the casino where the top winner will receive a price that can be a trip to an exotic place, like the Maldives, and the remaining players will share a prize of £10,000.
* T&Cs apply.
Welcome offers* can be claimed also on Sports Betting, Poker and Bingo. On Sports you can get a profit boost on the first live bet. It requires a very simple opt-in to the promotion by choosing from a range of profit boosts*. The profit boost* percentages range from 10% to 100% while the bonuses* range from £10 up to a maximum of £100. With Bingo at 32Red the promotion* is slightly different. A free* £5 no deposit bonus* called BBz can be claimed on registration while a £32 welcome bonus* is offered on deposits of £20 or more. Poker fans will be also generously rewarded*, when they deposit £10 or more. There are 28 tickets for the €50 New Player Freeroll and tickets for Level 1 Tournaments while further tickets can be received for the €500 New Players Freeroll and other Level 2 Tournaments. Of course all the above are complemented by a beautiful 200% first deposit bonus* up to a massive €1,000 which is released in increments of 10%.
* T&Cs apply.Play now at 32Red >>
A wide range of payment methods are available for deposits and withdrawals at 32Red. All the popular methods are featured on the deposit page (credit and debit cards, Neteller, skrill etc) but except for these players can also use the less popular (at least not so far) PayPal, Delta Debit Cards or Diners Club. Besides these in the list of methods we read the names of Entropay, Ecopayz, paysafecard, NETELLER, Skrill and Bank Transfers. Different currencies can be selected on registration, ranging form GBP and EURO to SEK and even Japanese Yen. The minimum deposit amount is set at £10 on all methods while the maximum amount will depend on the payment method. No fees are charged on the players side, so players can have fun on the casino with the net amount of their deposit.
When it comes to withdrawals, all methods, can be used apart from paysafecard. The minimum allowed amount for a withdrawal is set at £10 and again there are no fees charged in the players accounts.Please note also that 32Red will process the cashout request only after 24 hours have passed from the moment you placed your request, therefore receiving the money can only be expected the day after (at the earliest). We liked the fact that a lot of articles and information are available on the website, including a detailed “Payment method per country” map.Play now at 32Red >>
32Red Casino Customer Support
32Red will cover players enquiries very fast due to it full-time support that is available 24/7 throughout the year. The support teams can be contacted anytime via email, live chat or telephone. Before players reach out to the support team, they are advised to first check with the Help Centre, which already includes a ton of information in well-organized sections and subsections. Content on all possible subjects can be found in there therefore we strongly advise our readers to look for an answer there. The website has a lot of informative articles spread around in every section, something very helpful for newcomers but a little too much for experienced users since it makes the website look “overcrowded”. On the other hand, the company uses a modern, “cool” and funny tone for their articles which we found entertaining. Finally we need to mention that 32Red’s support team was recently part of an Independent Casino Support Quality Audit, which scanned 16 of the biggest operators in the industry and ranked 32Red’s support team on top of the charts with an overall score of 8.8/10, leaving competitors such as bet365, Ladbrokes and William Hill well behind.Play now at 32Red >>
32Red Mobile website and app
The website for mobile devices and tablets has been built in a modern way, using HTML 5 which makes it very friendly to the end user. A downloadable App might not be available (at least not so far), but the mobile website is fully responsive on any device We tried it on IOS and Android devices and the experience was very smooth while all our devices proved very compatible with the product. The page itself is very much the same with the desktop version and registered users on desktop won’t have trouble navigating. On the top left corner there is a burger menu, which represents the latest trend in mobile websites, although we are not huge fans of it. The main menu button can grant access to sections like Promotions, Casino Games, Support and the Help Centre. While the overall website functionality might seem the same as that on desktop, not all games are compatible with the mobile version. Therefore only a little over 100 games are available to play on mobile which, although not ideal, it is a decent mobile offer. At least we could find in there some of the popular ones e.g Thunstruck II, Game of Thrones, Mega Moolah as well as the Classic Blackjack and the European Roulette Gold Series.
Conclusion – 32Red Casino stands to its reputation
32Red is a betting company with many years of experience in the iGaming business that offers a complete package for players. The brand’s Casino section features some of the best providers in the world under the umbrella and reputation of Microgaming. Its Live Casino is powered by – undoubtedly – the leading Live Casino software company, Evolution. Its Superb Sports Betting, Poker and Bingo products are available for those who are looking for alternatives to casino entertainment, while the support team is always ready to help a prompt manner. What we would like to see in the future is more game providers (we consider 500 games a bear minimum for all top casinos these days), an App for iOS and Android and perhaps a renovated website since the existing one looks a bit outdated. Despite what is missing though, 32Red deserves the excellent feedback and reputation that it is currently enjoying!Play now at 32Red >>